Saturday, February 5, 2011

IT Expo East 2011 Jeep Giveaway Winner was from Columbia

For those brave who stuck it out in sunny south beach till the end, they got to see Jorge from Latam country Columbia win a new Jeep. For those of you who left early, the good news is that his was the first card pulled. Great marketing idea. 8 companies sponsored the giveaway and attendees needed to get a stamp from each booth before depositing their card in the bin. So for about 3-4k per booth exhibitor more, they garnered about 4-5x the traffic compared to a similar competitor from me estimates. If you have paid 10-20k for a booth then the added investment is probably worth the added return. It also kept the show floor active on a friday afternoon.

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