For those brave who stuck it out in sunny south beach till the end, they got to see Jorge from Latam country Columbia win a new Jeep. For those of you who left early, the good news is that his was the first card pulled. Great marketing idea. 8 companies sponsored the giveaway and attendees needed to get a stamp from each booth before depositing their card in the bin. So for about 3-4k per booth exhibitor more, they garnered about 4-5x the traffic compared to a similar competitor from me estimates. If you have paid 10-20k for a booth then the added investment is probably worth the added return. It also kept the show floor active on a friday afternoon.
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