Once again, TelecomMarketplace.net Managing Director, has been asked to address "Entrepreneurial Studies" students at Fairleigh Dickinson University in Madison, NJ. This is Martino's 6th time addressing students in the program at both the undergraduate and graduate level.
Martino's presentation will explore the challenges associated with start ups. The various financing alternatives available to entrepreneurs, including the benefits and challenges of each approach. Students will be able to interact and even provide Mr. Martino with feedback on his firm's most recent product release, TelcoSource
Mr. Martino will be followed by a presentation from active Private Equity Executive, Thomas D’Ovidio of Shoreview Industries. Together the two executives will be able to communicate to students both the entrepreneur's and the investor's perspective. Mr. Martino has either led or been a senior executive in firms which have raised over $2 Billion dollars in public and private funding.
Wednesday, April 13, 2011
Kit Digital Acquisition Watch
Kit Digital finally landed the capstone acquisition long rumored. The Ioco acquisition signals the completion of an active acquisition spree which leaves Kit as a clear leader in the management of video content over all 3 screens. The company now says it will be focusing on rapid integration of the properties and organic growth. As I've noted before, with the rampant growth in video content as the predominant portion of bandwidth traffic, Kit seems well positioned to capitalize.
Why is this important to our clients in the Carrier and MSO space?
For carriers, the purchase of bandwidth is increasingly being driven by video content carriage. That means that the enterprise clients of major carriers are in need of software, platforms and tools to manage their video inventory. Kit provides the tools which help organize, manage and distribute video content. Therefore, partnership opportunities abound. TelecomMarketplace can help carriers with the planning and strategy development to take advantage of these developments and ensure that they are bringing optimal value to their clients.
For MSO's, eyeballs are migrating to other screens. More and more entertainment is coming from over the top internet delivered sources, rather than the traditional cable subscription. MSO's need to attach their brands, services and relationships to their clients as the eyeballs migrate. As an incumbent who has the key video relationship today with end users, MSO's are in a position to introduce services and packages which allow users to access the content which they already purchase from the typical TV package. This will allow them to participate and evolve with the market rather than become a victim of its success. Time is of the essence for MSO's to be leaders in this inevitable transformation. Handled properly, the shift can be accretive and allow MSO's to dominate a larger market of services. Ignored, it can seriously erode cable subscriptions in a manner similar to the loss of wireline subscriptions for ILECs brought about by higher quality mobile services. Think Verizon Wireless\Verizon ILEC history when assessing the best strategy for MSO's to deal with a multi-screen public.
Why is this important to our clients in the Carrier and MSO space?
For carriers, the purchase of bandwidth is increasingly being driven by video content carriage. That means that the enterprise clients of major carriers are in need of software, platforms and tools to manage their video inventory. Kit provides the tools which help organize, manage and distribute video content. Therefore, partnership opportunities abound. TelecomMarketplace can help carriers with the planning and strategy development to take advantage of these developments and ensure that they are bringing optimal value to their clients.
For MSO's, eyeballs are migrating to other screens. More and more entertainment is coming from over the top internet delivered sources, rather than the traditional cable subscription. MSO's need to attach their brands, services and relationships to their clients as the eyeballs migrate. As an incumbent who has the key video relationship today with end users, MSO's are in a position to introduce services and packages which allow users to access the content which they already purchase from the typical TV package. This will allow them to participate and evolve with the market rather than become a victim of its success. Time is of the essence for MSO's to be leaders in this inevitable transformation. Handled properly, the shift can be accretive and allow MSO's to dominate a larger market of services. Ignored, it can seriously erode cable subscriptions in a manner similar to the loss of wireline subscriptions for ILECs brought about by higher quality mobile services. Think Verizon Wireless\Verizon ILEC history when assessing the best strategy for MSO's to deal with a multi-screen public.
Monday, April 4, 2011
Public Private Partnerships for the Next Generation of Leaders
Initiatives like this one from Time Warner Cable are excellent examples of public private partnerships which help students while preparing our future leaders for the workforce. In this program, TWC takes every kids most prized possession, the mobile phone, and demonstrates the science, math and engineering behind making it work. Both educators and business share the same goal of developing a skilled workforce which will allow US companies the ability to dominate in the digital age.
Saturday, March 26, 2011
Penetrating the Executive Suite for Sales Success
Do you know who the 4 most important potential clients are for your business? Have you thought about which accounts spell significant success for your business? If not, maybe its time to identify them and determine your strategy for bringing them on board. Most companies have a short list of key clients or partners who will have an exponentially important impact on their business. Yet many have not taken the crucial step of a) identifying them and b) formulating a strategy for landing\growing them as clients.
One of the key verticals at TelecomMarketplace.net is our Strategic Account Penetration program. The program focuses exactly on the task identified above. We help you identify those prospects who have the potential to exponentially improve your business. We then lay out a strategy designed to penetrate those accounts at the most senior levels. We assist you in designing and honing your value proposition to ensure that you have the best change of converting the penetration meeting into a partnership or sales opportunity. Then we work with your direct sales team in the overall pursuit, signing and growth of the account.
It is important for companies to realize the impact that these strategic prospects have on their overall business fortunes and then invest appropriately. Investment means garnering the right resources and incentives to ensure that you are being properly represented at these accounts. Our program works with and alongside your existing sales resources, bringing years of experience and the deepest and most impressive network of executive contacts in the telecom and technology industry to bear. Best of all, the TelecomMarketplace.net Strategic Account Penetration program can be implemented for less than the cost of one Full Time sales executive. The program investment will yield tangible results in a short period of time, as you begin to gain meetings and activity with the top decision makers at these key accounts. We are confident in our abilities, so all of our customers for this program enjoy the flexibility of a 30 day cancel at any time clause. To date, none of them have chosen to exercise it.
A current customer recently stated "This is exactly the type of activity we need in our sales program. We love how you usher us into the executive suite at all of our most important prospects, where hugs replace handshakes in the first meeting. The TelecomMarketplace program has both helped us improve our value proposition and allowed us to gain real strategic contracts with the types of customers who enable us to grow revenues, establish credibility in the industry and ultimately increase value to our shareholders."
To learn more about how we can work with your firm, click the link and contact us at Sales@TelecomMarketplace.net
One of the key verticals at TelecomMarketplace.net is our Strategic Account Penetration program. The program focuses exactly on the task identified above. We help you identify those prospects who have the potential to exponentially improve your business. We then lay out a strategy designed to penetrate those accounts at the most senior levels. We assist you in designing and honing your value proposition to ensure that you have the best change of converting the penetration meeting into a partnership or sales opportunity. Then we work with your direct sales team in the overall pursuit, signing and growth of the account.
It is important for companies to realize the impact that these strategic prospects have on their overall business fortunes and then invest appropriately. Investment means garnering the right resources and incentives to ensure that you are being properly represented at these accounts. Our program works with and alongside your existing sales resources, bringing years of experience and the deepest and most impressive network of executive contacts in the telecom and technology industry to bear. Best of all, the TelecomMarketplace.net Strategic Account Penetration program can be implemented for less than the cost of one Full Time sales executive. The program investment will yield tangible results in a short period of time, as you begin to gain meetings and activity with the top decision makers at these key accounts. We are confident in our abilities, so all of our customers for this program enjoy the flexibility of a 30 day cancel at any time clause. To date, none of them have chosen to exercise it.
A current customer recently stated "This is exactly the type of activity we need in our sales program. We love how you usher us into the executive suite at all of our most important prospects, where hugs replace handshakes in the first meeting. The TelecomMarketplace program has both helped us improve our value proposition and allowed us to gain real strategic contracts with the types of customers who enable us to grow revenues, establish credibility in the industry and ultimately increase value to our shareholders."
To learn more about how we can work with your firm, click the link and contact us at Sales@TelecomMarketplace.net
Tuesday, March 22, 2011
Comptel show update
I've been in Vegas since Sunday. Today is the 2nd full day of the show. We have had many meetings for both our clients and Telcosource platform. Big interest in the Integra Networks Optical products. Buy side engineers love the quick delivery intervals which Integra can support. Several new clients will emerge from the meetings we at TelecomMarketplace set up for them with new prospects. Our sales penetration program continues to grow as more companies here about our effectiveness.
TelcoSource vendors are expanding. We welcome 5 new suppliers based on meetings here at Comptel so far. Buyer side demos have also been strong. The carrier segmemt has been amazed by the platforms capabilities. Both buyers and sellers have reacted very favorably to the business model. They appreciate the fact that they can participate for free. Who does that? We do, I suppose. Check out the demo now at www.TelcoSource.net
More on my return.
TelcoSource vendors are expanding. We welcome 5 new suppliers based on meetings here at Comptel so far. Buyer side demos have also been strong. The carrier segmemt has been amazed by the platforms capabilities. Both buyers and sellers have reacted very favorably to the business model. They appreciate the fact that they can participate for free. Who does that? We do, I suppose. Check out the demo now at www.TelcoSource.net
More on my return.
Thursday, March 10, 2011
Comptel Show in Vegas Mar 20-22: Let's Meet
Will you be at Comptel in Vegas? I've been going to this show 2x per year for most of the past 15 years. For a period I served as Co-Chairman of the CEO Council for the organization. I find it always a good place to meet up with existing customers, old friends, colleagues and the newest prospective clients. The move to the Venetian in Vegas was a good move, as the Gaylord chain was getting stale. I love the Venetian, a full suite hotel, which presents the Italian theme in a chique and contemporary manner.
We are excited with the set of solutions we are bringing to the show this year. First, we are registering purchasing managers and suppliers for the newly launched TelcoSource platform which is off to a great start. 65 registered suppliers and average event savings of nearly 50%. Both well above plan.
Second, we will continue to educate the broadband community in regards to the emerging opportunities in the $13 Billion dollar, Premium Technical Support space. This will be the first show following PlumChoice's acquisition of Everon, which expanded the Company's capability in the SMB and Commercial sector. The PlumChoice partnership model now becomes immediately relevant to the Comptel Community of business centric CLECS, and Carriers. The Value Prop is simple: no carrier investment, increased revenues, high margins, improved CSAT and reduced opex......what's not to like.
Additionally, we will continue to help carriers save on CapEx by utilizing third party optics from our client Integra Networks. By using 3rd party optics inside typical OEM optical gear, carriers can a)save up to 65% b) reduce delivery times by weeks. Fiber Optics are no longer rocket science. Third party optics have proven to be reliable and cost effective. So why continue to be beholded to the OEM box provider. Integra helps carriers level the playing field with Cisco, Motorola, Fujitsu, Huawei and Lucent.
We hope to see you at the show. Contacts us at Sales@TelecomMarketplace.net to arrange a meeting.
We are excited with the set of solutions we are bringing to the show this year. First, we are registering purchasing managers and suppliers for the newly launched TelcoSource platform which is off to a great start. 65 registered suppliers and average event savings of nearly 50%. Both well above plan.
Second, we will continue to educate the broadband community in regards to the emerging opportunities in the $13 Billion dollar, Premium Technical Support space. This will be the first show following PlumChoice's acquisition of Everon, which expanded the Company's capability in the SMB and Commercial sector. The PlumChoice partnership model now becomes immediately relevant to the Comptel Community of business centric CLECS, and Carriers. The Value Prop is simple: no carrier investment, increased revenues, high margins, improved CSAT and reduced opex......what's not to like.
Additionally, we will continue to help carriers save on CapEx by utilizing third party optics from our client Integra Networks. By using 3rd party optics inside typical OEM optical gear, carriers can a)save up to 65% b) reduce delivery times by weeks. Fiber Optics are no longer rocket science. Third party optics have proven to be reliable and cost effective. So why continue to be beholded to the OEM box provider. Integra helps carriers level the playing field with Cisco, Motorola, Fujitsu, Huawei and Lucent.
We hope to see you at the show. Contacts us at Sales@TelecomMarketplace.net to arrange a meeting.
Friday, February 25, 2011
New TelcoSource Feature Excites Suppliers
The latest version of the free Saas procurement platform for Telecoms and IT services has an attractive feature for the growing supplier base. Now registered suppliers in the system are identified by products served and geographic area. When a buyer is designing their free RFQ or Auction they first set up invitations for their current vendors, then TelcoSource looks at their Scope of Requirements and suggests additional vendors who may be able to satisfy the requirements. Buyers can then add those vendors to the RFP process. This feature allows buyers to expand the competitive universe for thier RFP. It also allows the supplier base to gain new serious leads from the system. TelcoSource then send the RFP invite to both the current vendors and "Selected Vendors" for a vibrant bidding solution. Suppliers who have invested heavily in their brand are positioned to do particularly well with the new feature. A recent buyer said "I know several of these companies by name and would be happy to buy from them, I just don't have a contact at that company. TelcoSource has enabled me to add these quality vendors to my event. That is an excellent feature."
Again, registration and use of the TelcoSource platform is free to both buyers and vendors. Suppliers only pay a commission when the platform generates real revenue for them. Since suppliers often get invitations from the new feature, its a pure win as we know with certainty that the vendor would not have even been invited or known about the opportunity if not for the TelcoSource "Selected Vendor" feature. We invite you to try it today.
Again, registration and use of the TelcoSource platform is free to both buyers and vendors. Suppliers only pay a commission when the platform generates real revenue for them. Since suppliers often get invitations from the new feature, its a pure win as we know with certainty that the vendor would not have even been invited or known about the opportunity if not for the TelcoSource "Selected Vendor" feature. We invite you to try it today.
Subscribe to:
Posts (Atom)